When I heard this, there was no decision for me, this was going on the radio. Producer Alan newman got together with Jonathan Lambert, who has been making a name for himself in the video world. They approached eight Dublin emcees with a view of making something original which shows of the talents of the eight involved. The lads also cleverly got Absolut Vodka in on the idea, which will no doubt help the cause.

This is the first in a series and the guys are hoping to take in talent from other parts of Ireland as well as here in the UK and in the US. Looking forward to hearing more.. here’s the vid